I deliver website speed optimization services measured on real Core Web Vitals — LCP, CLS and INP — rather than one lucky test run. Then I fix the technical SEO underneath, so the faster site is also one Google can crawl and understand.
typical mobile load after the speed pass
WordPress sites built and tuned
projects delivered
years of hands-on development
The tools behind the work
Most slow sites were not built badly on purpose. They picked up weight one plugin, one script and one oversized image at a time.
A hero image too large for a phone, render-blocking scripts and no caching all add up on a mobile connection. People do not wait. You pay for the click, the page is still blank, and they are back on the search results.
A caching or optimisation plugin pushed the lab score up, then a layout started jumping or a checkout stopped working. Stacking tools without understanding why the site is slow usually trades one problem for a new one.
Core Web Vitals warnings, pages crawled but not indexed, broken redirects and missing schema. None of it is visible to you on the front end, but it decides how much of your site Google is willing to show.
Speed, crawlability and security are one job. I treat them that way, on the platform you already use.
I work on the three metrics Google uses: LCP for loading, CLS for layout stability and INP for responsiveness. INP replaced FID in March 2024, so old advice often misses it.
The unglamorous work that makes a page fast: right-sized modern images, fewer requests, deferred scripts, proper caching and a CDN in front where it helps.
I clean up what stops search engines crawling and indexing the site properly, so the pages you care about are the ones Google actually sees.
Structured data tells search engines what each page is. Internal links tell them which pages matter. Both are cheap to get right and often missing entirely.
A hacked site is a slow site and a de-indexed one. I remove the infection, close the hole it came through and lock the site down so it stays clean.
A WordPress speed optimization service is different from tuning a Shopify theme or a GoHighLevel funnel. I work within each platform’s limits instead of forcing one checklist onto all of them.
Every project starts with measurement and ends with proof. You see the before, the after and exactly what changed.
Field data from real Chrome users where it exists, plus lab tests on mobile and desktop before anything changes.
A complete backup taken before I touch anything, so every change can be rolled back if needed.
Risky changes are tested on a staging copy first, not on the site your customers are using.
Images converted, resized and lazy-loaded properly; fonts, stylesheets and scripts trimmed to what each page needs.
Every plugin or app checked for what it costs in speed, with a plain recommendation to keep, replace or remove.
Indexing, sitemaps, redirects, canonicals and structured data reviewed in Google Search Console and fixed where needed.
Forms, checkout, menus and tracking tested after the changes, so a faster site is not a broken one.
A plain-English summary of what I found, what I changed and how the numbers moved, with anything left to do.
No guesswork and no plugin roulette. Measure, fix in order of impact, then prove it.
I test the pages that matter most, on mobile first, and read your Search Console data. That shows which metric is failing, on which templates, and roughly what is causing it before any work is quoted.
You get a written list of fixes in order of impact, what each one involves and a fixed price for the lot. Nothing starts until you agree it, and nothing is added later without asking.
Backup first, staging where possible, then the biggest wins: server response, the LCP element, images, scripts and layout shifts. Technical SEO, schema and hardening fixes go in alongside the speed work.
I retest every page I measured at the start, run a full functional check and send the before-and-after report. Field data takes a few weeks to catch up, so I explain what to watch next.
Every site is slow for different reasons, so a full speed pass is quoted after I have looked at yours. The price is fixed before work starts.
For one known problem: a layout shift, a slow plugin, a crawl error or a quick cleanup.
For a live site that is slow, failing Core Web Vitals or underperforming in search.
For a site so heavy that rebuilding it lean costs less than fixing it.
Ongoing work is also available at $25/hour, and agencies can ask about white-label rates for speed and technical SEO on their clients’ sites. See all packages.
“Excellent work on the one-page website. The design looks polished and high quality, and the performance is top-notch. Fast loading speed and great attention to detail. I would definitely work with him again.”
mbkmbk700 · Sweden · via Fiverr
“Saleem delivered excellent work in a very short time. He quickly identified the issues and fixed them efficiently. He made clear improvements to the website in GoHighLevel. Communication stayed professional throughout the project.”
mbkmbk700 · Sweden · via Fiverr
“Outstanding service — I’ve completed many projects here and every time the quality is exceptional. This is the only place I’d go. Truly best in class!”
sommer13 · United Kingdom · via Fiverr
4.9★ average across 363 reviews on Fiverr
Real Core Web Vitals plus lab tests
Thorough reporting, often lab-score focused
Often a single lab score
Root causes fixed by hand, in impact order
Solid process, split across several people
Frequently another caching plugin
Included in the same pass
Usually a separate SEO team or retainer
Varies; often out of scope
Fixed, agreed before work starts
Higher, reflecting team overhead
Low, scope sometimes unclear
The developer doing the work
An account manager
The seller, availability varies
Straight answers to what people ask before booking.
Something not on the list? Bring it to the call — twenty minutes, nothing to sign.
A full speed and technical SEO pass is quoted after a short scoping call, because the work depends on your platform, how many templates the site uses and what is actually slowing it down. The price is fixed and written down before anything starts. If you have one known problem, such as a layout shift or a slow plugin, I can fix it at $25/hour instead.
It depends on the size of the site and how many issues the audit finds. A single fix can be quick; a full pass on a large store takes longer because every change is tested. You get a delivery date in the written scope before work starts. Lab results improve as soon as the work is done, while Google’s field data from real visitors takes a few weeks to update.
With me it includes a baseline audit, a full backup, image and asset optimisation, script and plugin review, caching and CDN setup, Core Web Vitals fixes for LCP, CLS and INP, technical SEO checks, a functional test of forms and checkout, and a before-and-after report. Schema, internal linking and security hardening are covered in the same pass rather than sold separately.
No, and you should be wary of anyone who does. Lab scores vary between test runs, and rankings depend on content, competition and links as well as speed. What I commit to is fixing the measurable causes of slowness, improving what real visitors experience as far as the platform allows, and showing you the before-and-after numbers. After my speed pass, a typical mobile load is under 2 seconds.
Yes. WordPress and WooCommerce give the most control, so that is where the biggest gains usually are. Shopify, Webflow and GoHighLevel are hosted platforms with their own limits, so the work focuses on themes, apps, images, scripts and page structure rather than the server. I tell you during the audit what is realistically fixable on your platform and what is not.
It should not, and I work to make sure it does not. I take a full backup first, test risky changes on a staging copy where possible, and run a functional check afterwards covering forms, checkout, menus and analytics tracking. If anything behaves differently after a change, it is rolled back or fixed before I hand over. You keep full ownership of the site, its accounts and every change made.
Yes. Sites slow down again as plugins update and new content goes in, so many clients keep me on for ongoing checks and fixes at $25/hour. Agencies can also use me white-label for speed and technical SEO work on their clients’ sites. Either way you get a direct line to the developer, and I reply within 24 hours, usually much faster.
What LCP, CLS and INP measure, and how to pass all three on WordPress.
The step-by-step checklist I use to get WordPress pages loading fast on mobile.
Why Shopify stores slow down and how to make a heavy store fast again.
How to harden a business site, and what to do first if it has been hacked.
Book a free call, send me the URL and I will tell you what is holding it back and what fixing it would involve. No pressure, and a fixed price if you go ahead.
Quick question? No need for a meeting — pick whatever is easiest:
WhatsAppFastest reply, usually same day › Call+92 300 7033936 › Emailhello@saleemakhter.com › LinkedInConnect or DM me › Send a project briefFixed quote within 24 hours ›No bots here, it is really me.
Book a free strategy call and we will map what your website and follow-up should actually do. No pressure, no jargon — just clear, honest advice you can act on.
