Custom WordPress websites and WooCommerce stores, built on a clean child theme and wired to the follow-up behind them. Fast on a phone, straightforward to update, and handed over with every account in your name.
WordPress sites built
on WordPress and WooCommerce
typical mobile load after the speed pass
from signed scope to launch
The stack behind every build
None of these are unusual, and none of them are the platform’s fault. All four are fixable.
A 4 MB hero image, a slider on every page and no caching worth the name. On a phone that is four seconds before anything useful appears — and most of those visitors never see the offer.
Every price update is an email to a developer, or a layout that breaks the moment you touch it. The site ends up owning you rather than the other way round.
Thirty plugins loading on every page, half of them abandoned, each one an update that can take the site down on a Friday afternoon.
The site describes the business and leaves the visitor to decide what happens next. No clear offer, no form that routes anywhere, no follow-up when nobody fills it in.
Whatever the project, it sits on the same base: a child theme, a clean structure and code you could hand to another developer tomorrow.
A site mapped to what you actually sell, with a page per service so each one can rank and convert on its own terms.
Products, payments, shipping and tax configured properly, and a checkout tested with real orders.
A theme that loads what the page needs and nothing else, written so another developer could pick it up.
When nothing off the shelf fits: quoting engines, customer portals, WooCommerce extensions and integrations with systems you already run.
Global styles and containers, not forty nested sections and six addon packs.
Moving host or platform, cleaning up after a hack, or picking up a build somebody abandoned halfway.
Not a list of upsells. This is what ships with every WordPress project I take on.
01Mobile-first build, tested from 320px on real devices
02Core Web Vitals pass — LCP, CLS and INP measured
03Clean heading structure, schema markup and XML sitemaps
04Forms that route to your inbox and straight into your CRM
05GA4 and Search Console connected and verified
06Images converted to WebP and sized for the layout
07Security hardening, login protection and backups
08A staging site and a restore that has actually been tested
09An editor setup where content cannot break the layout
10Handover video, written notes and every account in your name
Most builds go from signed scope to launch in 8 to 12 working days. Four stages, each ending in something you can look at rather than take on trust.
A call, then a written scope: the pages, what each one has to do, and the number. Nothing starts until you have both in front of you.
Layouts built to your brand, then the real pages on a staging site you can watch take shape — no month of silence.
Forms into the CRM, booking, tracking and whatever follow-up the business needs, tested with real submissions.
Go live with redirects and tracking intact, a walkthrough so you can drive it, then 30 days of support while you settle in.
Fixed scope and a fixed number agreed before anything starts. These are the starting points — the call sets the real figure.
One page doing one job — turning visitors into enquiries.
Your whole presence online: findable, fast and easy to update.
Stores, custom plugins and anything that needs real code behind it.
Ongoing work and maintenance at $25/hour. Agencies: ask about white-label retainer rates — your brand on the work, NDA as standard.
Four of the most recent builds. The full list runs to 74 projects.
Treatment-led site for a skin and body clinic — service categories, visible proof and consultation booking a couple of taps from any page.
Dark, typographic site for a data consultancy. One clear promise above the fold and a short path from services to a conversation.
Agency site for a web development company — services, portfolio and quote requests on a dark, high-contrast layout.
WooCommerce store with a custom box builder: pick the sweets, watch the price update, and check out without leaving the page.
Including the two where I am not the right answer.
Fine for a first site with no budget.
Right for larger brand projects.
Right when the site has a job to do.
The questions that come up on nearly every WordPress project.
Something not on the list? Bring it to the call — twenty minutes, nothing to sign.
A landing page is two to three days. A five-to-ten page business site runs 8 to 12 working days from the signed scope, assuming content arrives when it is needed. A larger WooCommerce catalogue adds a few days on top — you get the exact dates in writing before anything starts.
Yes, and it is built so that changing text or images cannot break the layout. You get a walkthrough video, written notes for anything non-obvious, and an editor setup that stays inside the design.
Both, depending on the job. Elementor with a child theme and global styles when you want to edit pages yourself; custom theme code when performance or unusual functionality matters more. I will tell you which one your project needs, and why.
Usually. Rescue work is normal here: abandoned builds, hacked sites, a developer who disappeared. I audit first and tell you honestly what is salvageable and what would cost more to patch than to rebuild.
The technical half is built in — heading structure, metadata, schema, sitemaps, internal links, Core Web Vitals and crawlability. Content and link building are ongoing work, and I will say plainly which parts sit outside the build.
You do. I set both up and configure them properly — DNS, SSL, email records, staging and backups — but they are registered in your name on your account, and you can move them whenever you like.
They do when the migration is planned: a one-to-one redirect map, content parity on the pages that already rank, and four weeks of watching Search Console afterwards. That is part of the build, not an extra.
Yes — white-label, under NDA, delivered in your name with a fixed scope and dates you can promise your client. Ask about retainer rates.
The same thinking, written out in full — useful whether you hire me or do it yourself.
Hosting, caching, images, fonts and plugins — in the order that moves the numbers.
The settings, addons and images that make Elementor sites heavy, and what to do about each.
Weekly, monthly and yearly jobs that keep a business site boring in the best way.
The five doors sites are hacked through, and the calm sequence if it has already happened.
A 20-minute call, a written scope and a fixed price. No retainer, no pressure — and an honest answer if WordPress is the wrong tool for what you are trying to do.
Quick question? No need for a meeting — pick whatever is easiest:
WhatsAppFastest reply, usually same day › Call+92 300 7033936 › Emailhello@saleemakhter.com › LinkedInConnect or DM me › Send a project briefFixed quote within 24 hours ›No bots here, it is really me.
Book a free strategy call and we will map what your website and follow-up should actually do. No pressure, no jargon — just clear, honest advice you can act on.
