Digital Marketing

Social media, Google Business Profile, email marketing and local SEO for owners who do their own marketing.

Digital Marketing

Local SEO for Service Area Businesses: Location Pages That Actually Rank

If you travel to customers, you have no address to rank — and Maps favours proximity you cannot change. What you can change is the website: real location pages, the right structure, areaServed schema and internal links. How many pages to build, what must be on each one, how to avoid the doorway-page trap, and the order to do it in.

11 Oct 2026

Digital Marketing

Google Ads for Local Service Businesses: Budget, Setup and the Move to Performance Max

Google Ads reaches people who are looking for you right now, which is why it converts better than any social channel — and why it is easy to waste money on. The three campaign types that matter for a local service business, a budget you can defend, the negative keywords that save half the spend, and what the Local Services Ads move into Performance Max changes.

7 Oct 2026

Digital Marketing

Email Marketing for Small Business: The List, the Tools and the 4 Emails That Matter

Email is the only marketing channel a small business owns outright, and most businesses have a list they never use. How to build the list legally, which tool to use (probably the one in your CRM), the four emails that produce revenue, deliverability rules that changed recently, and a two-hour monthly routine.

3 Oct 2026

Digital Marketing

Google Business Profile Optimization: The Local SEO Checklist

For a local business, the Google Business Profile is the home page most customers actually see. A complete checklist — categories, services, photos, reviews, posts, Q&A, tracking — in the order that moves Maps rankings and phone calls, plus the weekly routine that keeps it working.

28 Sep 2026

Digital Marketing

Social Media Marketing for Local Businesses: A Weekly System That Takes 3 Hours

Local businesses do not need to go viral. They need to be visibly real, findable and easy to contact. A three-hour weekly routine — one platform done properly, four post types, a capture path into the CRM — and the numbers that actually matter.

26 Sep 2026

Digital Marketing

AI SEO: How to Get Your Business Cited by ChatGPT, Perplexity and AI Overviews

People now ask ChatGPT and Google's AI Overviews the questions they used to type into search — and get an answer without clicking. Being the source that answer cites is a different job from ranking first. What AI engines actually pull from, the nine things to change on your site, llms.txt, how to check whether you are being cited, and what to ignore.

24 Sep 2026

Digital Marketing

Facebook Ads for Local Businesses: A Small-Budget Setup That Brings Enquiries

Most local Facebook ad accounts lose money on boosted posts and 'awareness'. The setup that works on a small budget: one lead campaign, a radius, real creative, an instant form or a fast landing page, and follow-up within five minutes. The structure, the numbers to expect and the mistakes that burn the budget.

16 Sep 2026