Tracking & Integrations Guides

Tracking & Integrations

SPF DKIM DMARC Explained: Stop Your Emails Landing in Spam

If your quotes, invoices or newsletters keep landing in spam, missing email authentication is the first thing to check. What SPF, DKIM and DMARC each do, how to find every service that sends as your domain, the exact DNS records to add, how to move DMARC from monitoring to enforcement safely, and how to test it.

21 Oct 2026

Tracking & Integrations

Cookie Consent and Consent Mode v2: Tracking That Keeps Working After ‘Reject’

A cookie banner that blocks everything on 'reject' quietly deletes a third of your data. Consent Mode v2 is how Google's tools keep receiving signals — anonymous, cookieless — so conversions can still be modelled. What the four consent signals are, who legally needs this, basic vs advanced mode, the WordPress setup, and how to test it properly.

15 Oct 2026

Tracking & Integrations

n8n vs Zapier vs Make: When Self-Hosted Automation Is Worth It

Zapier and Make charge per unit of work; n8n charges per executed workflow, or nothing at all if you host it yourself. That changes the maths at volume — and adds a server to your life. The honest comparison of cost, capability, AI features and maintenance, the four situations where self-hosting pays, and what it takes to run it safely.

12 Oct 2026

Tracking & Integrations

GoHighLevel Webhooks: Send Leads Anywhere Without Zapier

GoHighLevel has webhooks in both directions: an inbound trigger that turns any form or app into a lead, and outbound actions that push contacts and events to any system. How each works, the field mapping, five real examples including Google Sheets, testing, security, and when you still need a middle tool.

5 Oct 2026

Tracking & Integrations

Zapier vs Make: Which Automation Tool Fits Your Business?

Zapier is the easiest way to connect two apps; Make is the cheapest way to connect ten. The real comparison — pricing models, app coverage, branching, webhooks, error handling, who should learn which — plus the third option most small businesses forget: their CRM can already do most of it.

29 Sep 2026

Tracking & Integrations

What Is a Webhook? Explained for Business Owners (With CRM Examples)

A webhook is one system telling another 'this just happened' the moment it happens, with the details attached. No polling, no middleman, no monthly task limit. What it is, how it differs from an API, and four examples from real CRM setups.

24 Sep 2026

Tracking & Integrations

Meta Pixel on WordPress: Pixel + Conversions API Setup Guide

The Pixel alone now misses a large share of conversions. Here is how to install the Meta Pixel on WordPress through Tag Manager, add the Conversions API so the server reports what browsers block, de-duplicate the two, and verify events in Events Manager.

21 Sep 2026

Tracking & Integrations

Google Tag Manager for WordPress: Install It and Track Forms and Buttons

Install Google Tag Manager on WordPress without a bloated plugin, then track the three things a business site needs: form submissions (correctly), phone clicks and button clicks. With the Elementor-specific trigger most guides get wrong.

18 Sep 2026

Tracking & Integrations

Call Tracking for Small Business: Know Which Marketing Makes the Phone Ring

For most local businesses the best leads are phone calls — and the one channel nobody measures. Call tracking gives each marketing source its own number, forwards to your real line, and logs every call in the CRM with its source. How it works, the three levels, the setup (website, Google Business Profile, ads), the NAP rule that protects local rankings, and what the reports change.

16 Sep 2026

Tracking & Integrations

Conversion Tracking for Small Business: GA4 + Meta Pixel + GTM Set Up Right

If you cannot say which channel produced last month's customers, you are guessing with your ad budget. One tag manager, one analytics property, one pixel, four events — set up in the right order, with the checks that prove the numbers are real.

16 Sep 2026

Tracking & Integrations

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